Already built for BnB Playbook
I spent the last 48 hours building something that could add an extra
£100k per month
to BnB Playbook by turning your 27th October training into a weekly webinar that runs on cold traffic.
0:00
0:00
1.5×
1×
1.25×
1.5×
2×
See the deliverables
Here are the
sample deliverables:
The funnel
04
bnbplaybook.io/masterclass
01 · Registration
Registration page
Your headline, a countdown that rolls to the next Tuesday by itself, the 3 pillars, Meet your hosts and The Landlord Triage Script.
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bnbplaybook.io/vip
02 · VIP upgrade
VIP upgrade page
A £27 VIP room straight after the training: funnels checked against the 7 KPIs and a triage call role-played. It helps pay for the ads and gets more people to show up.
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bnbplaybook.io/confirmed
03 · Thank you
Thank-you page
Your story video first, then the calendar buttons, the reply-YES email and the WhatsApp group.
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bnbplaybook.io/replay
04 · Replay
Replay + application
The page your site doesn't have yet: the replay with the application built in, opening your strategy call calendar, so the 48 hours turn into booked calls.
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Webinar presentation
01
bnbplaybook.io/live
97 slides · click through
Webinar presentation
The full live masterclass, hook to close, built on your recruitment-to-100+ story and the three pillars of your Tuesday training.
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Ad creatives
03
instagram.com/ciaranandkieran._
01 · Static
Static ad
Your training promise and the 3 pillars as one image, made for cold operators and starters.
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scripts · 6 angles
02 · Video
Ad creative scripts
Six cold-traffic angles, each one sending people to the same Tuesday training.
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instagram.com/ciaranandkieran._
03 · Carousel
Carousel
Seven slides, from a £10,000 loss to 100+ properties, swipeable in the phone.
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Email sequences
03
sequence · 15 emails
01 · Registration to live
Pre-webinar
Fifteen emails, from sign-up to the live-now nudge, that get a cold registrant into the room warm.
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sequence · 8 emails
02 · Replay window
Post-webinar
Eight emails from the 48-hour replay to the application, for people who came and people who missed it.
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sequence · 7 emails
03 · Booked to call
Pre-call
Seven emails that walk a booked applicant to the call pre-sold.
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Case studies
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Some results
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